Startups and Innovation

8+ hour, 33+ min ago   (635+ words) Something has shifted in Kenya’s marketing landscape. Today, a customer who sees a campaign in the morning can test it before lunchtime. And yet for long, marketing campaigns largely measured success through reach. Marketing agencies and departments presented impressions, share…...

16+ hour, 7+ min ago   (444+ words) If you want to know how Nigerians really make purchases, listen to the questions we ask before we finally press “send” on our bank apps. “Is this your guy?” “Have you bought from them before?” “Please just send me their…...

23+ hour, 17+ min ago   (997+ words) After more than 25 years in business, one of the most important lessons I have learned is that you cannot build a successful company without trusting people. You need to delegate. You need to give good people responsibility and allow them…...

2+ day, 19+ min ago   (657+ words) Insights from Nine Upfront 2027 Brands increasingly need partners who understand the forces shaping purchase decisions within their category, not just media channels. The true power of connected media not only connects with Australians in those moments of intent, it transforms…...

2+ day, 14+ hour ago   (1635+ words) I still remember the day inside a training room. Not because it was anything special, but quite the opposite. It looked just like so many other training rooms. Chairs arranged facing a screen, a few presentation slides, and phrases that…...

3+ day, 7+ hour ago   (1090+ words) The idea endorser’s dilemma reveals how the risks of supporting employees can shape managerial decisions — and contribute to organizational silence. Why do good ideas disappear somewhere inside an organization? We might assume that the ideas were not strong enough, or…...

3+ day, 16+ hour ago   (528+ words) Rajeev: With phishing and identity-based attacks on the rise, what steps should organizations take to strengthen their cyber resilience? Organizations should also automate certificate lifecycle management to eliminate outages caused by expired or misconfigured certificates. Fostering a strong security culture…...

3+ day, 15+ hour ago   (143+ words) As businesses become increasingly connected, trust has become an essential part of the digital experience. Customers share information … Thee Zorba: Building Digital Trust in a Connected World As businesses become increasingly connected, trust has become an essential part of the…...

3+ day, 15+ hour ago   (10+ words) Sandusky Register We're rooted in trust...

3+ day, 20+ hour ago   (1023+ words) Managers often say they would delegate more if they trusted their team. Employees often say they would take more ownership if their manager trusted them. The manager waits for evidence that the employee is ready. The employee waits for a…...