16+ hour, 29+ min ago   (605+ words) A strategic marketing campaign targeting upsizers delivered two competing buyers and a pre-auction sale for Luke and John Higgins for a Botany townhouse. Luke and John Higgins knew the type of buyer who would buy 36/73 Banksia Street in Botany before…...

11+ hour, 4+ min ago   (571+ words) After 52 inspections and five written offers revealed the market's position, Nicole Carter guided long-term owners through a strategic pivot that delivered a local family their dream beach lifestyle. Nicole knew the five-bedroom house at 12 Woodgee Street had development potential — zoned…...

16+ hour, 20+ min ago   (427+ words) Century 21 Armstrong-Smith's Nicholas Armstrong-Smith convinced the vendor to vacate the tenants, refresh and take a one-bedroom unit held for 37 years to auction — delivering a sale well over reserve. The result demonstrates how preparation can unlock value even in a softer…...

2+ day, 14+ hour ago   (683+ words) A heritage house on more than 1,000 square metres in Botany has shattered the suburb's price record, with John Higgins and Luke Higgins securing $3.8 million after a strategic campaign targeting buyers from higher-priced neighbouring markets. The property at 151 Bay Street presented…...

3+ day, 8+ hour ago   (543+ words) Anthony Kassis turned down a pre-auction offer to protect auction integrity — and delivered four bidders and an $828,000 result for a transparent Mascot vendor. The successful buyer was a local single man who had missed out on another apartment in the…...

3+ day, 11+ hour ago   (1306+ words) The industry’s focus on individual agent profiles risks overshadowing what customers increasingly value, with BresicWhitney arguing property representation, people and brand will be critical to long-term success. Real estate agencies need to look beyond building brands around individual agents and…...

3+ day, 15+ hour ago   (516+ words) When probate complications threatened to derail a family villa sale, Francois Duverge found a buyer willing to embrace the uncertainty — and helped both parties navigate an emotionally charged transaction to a successful outcome. Francois Duverge was four weeks into marketing…...

4+ day, 9+ hour ago   (606+ words) Ben Williams proved Unreserved's hybrid Plus campaign model works with a $1.55 million Elwood auction result built on vendor empowerment, social media reach, and smart problem-solving. The vendors had been quoted agent fees up to $30,000 elsewhere and were looking to reduce…...

4+ day, 9+ hour ago   (459+ words) After market conditions shifted mid-campaign, Belinda Turner pivoted to video technology and evening inspections to sell this five-bedroom Reedy Creek home to interstate buyers who never set foot inside. The campaign began in strong market conditions but required a strategic…...

4+ day, 10+ hour ago   (497+ words) Adele Oliver turned six years of buyer relationships into a $4.8 million off-market result, proving the real work happens long before the sale. The two-bed, two-bath apartment with three car spaces never appeared on the market. Adele matched seller and buyer…...