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Business Viewpoint Magazine
businessviewpointmagazine.com > apples-pricing-psychology

Apple???s Pricing Psychology: The Secret Behind Premium Prices

3+ day, 23+ hour ago   (1655+ words) You walk into a store looking for a smartphone. You see phones for ₹20,000. Then ₹40,000. Then ₹60,000. And then you see an iPhone sitting at a much higher price. Your first thought? “That’s expensive.” But millions of people still buy it. So…...