3+ day, 22+ hour ago   (442+ words) Aussie Apples has launched a new social-first campaign starring Appy the Amazing Apple, a no-nonsense fruit on a mission to help Australians kick their unhealthy snacking habits. Developed by Thinkerbell for Hort Innovation, the work builds on Aussie Apples’ ‘No…...

4+ day, 18+ hour ago   (1188+ words) Andrew ‘Cambo’ Cambridge has been in the hot seat Initiative for a little more than two months. In his first interview since taking the role, he tells B&T that his initial reaction to be approached for the job was…...

4+ day, 21+ hour ago   (450+ words) Australian shoppers have never been easier to win with a discount, or harder to keep once it ends, with new research finding over nine in 10 have already switched brands for a better offer and nearly four in five have visited…...

4+ day, 21+ hour ago   (743+ words) In the latest piece of the Keep Talking series on B&T, Kathleen Gunther reflects on her and her family’s experience with mental health challenges. It follows pieces by the likes of Aimee Buchanan, Cam Luby, Al Crawford and Ian…...

5+ day, 18+ hour ago   (301+ words) Australian ready-made meal provider, Lite n’ Easy, has launched a new campaign to promote the role nutrition and access to affordable healthy meals plays in improving quality of life of older people. The campaign spans television, radio, print, social and…...

5+ day, 19+ hour ago   (352+ words) Independent campaign and media agency Campaignifi has taken the Stop the Ambition Tax campaign to new heights, quite literally, with skywriting and aerial messaging appearing over Canberra, the Brisbane CBD, the Gold Coast foreshore and the Treasurer’s electorate of Rankin…...

6+ day, 21+ hour ago   (628+ words) A new campaign for MLC via creative agency Princess and Mark Molloy has launched, looking at a team of daring Aussies finding their way to the perfect retirement. At the heart of the campaign is The Heist, a cinematic comedy…...

1+ week, 3+ day ago   (947+ words) News Australia has unveiled a new national advocacy program, appointing four dedicated ‘Impact Editors’ and revealed a slate of new advocacy brands for brands and corporates to partner with at its first ‘Beyond’ upfront event in Sydney. The new advocacy…...

1+ week, 3+ day ago   (1149+ words) Enth Degree CEO, Graham Webster unpacks the hidden waste in media buying and questioned whether advertisers are getting genuine value from the impressions they pay for. At the Marketing Association of Australia’s RESET conference, former Mastercard chief marketing officer Raja…...

1+ week, 3+ day ago   (315+ words) One New Zealand and McCann New Zealand have launched ‘Misinterpreted’, to encourage Kiwis to get connected the old school way: by picking up the phone. Faced with changing social norms and generational divides – with research showing 25 per cent aged 18-34 never…...